# Fields

### **Fields**

Fields are the essence of ACF. They are called "Metafields" and are stored as information tied directly to your own individual objects such as your products, collections, pages, etc.&#x20;

![](/files/TEhyMF6eh1EW4CzOO4nN)

You can use fields to store information, media, references, etc. that are relevant to help you better describe your objects in your storefront. Also, you can use it as an admin tool to store important backend information related to your exact business processes - the use cases can be whatever you want them to be essentially.


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