# Fit
What is this field?
The Fit field describes how a garment is designed to sit on the body. It is distinct from size — fit describes the intended silhouette and shape, while size refers to the measurement dimensions.
Fit is one of the most important attributes for reducing returns in fashion e-commerce. When customers understand whether a jacket is tailored or oversized before purchasing, they can make more informed decisions.
This field should use controlled, consistent terms rather than subjective descriptions. “Slim fit” communicates a specific silhouette; “fits nicely” does not.
BUSINESS VALUE
Why this field matters
* Fit is the number one reason customers return clothing purchased online
* Search and filter systems rely on standardized fit values to surface relevant results
* AI recommendation engines use fit preferences to suggest products customers are more likely to keep
* Clear fit descriptions reduce the volume of pre-purchase support questions
* Fit data combined with size guides dramatically improves conversion rates
* Comparison shopping tools use fit data to help customers choose between similar products
TECHNICAL SETUP
Recommended setup
Field type: Single-line text or dropdown (controlled list)
Namespace: custom.product
Key: fit
STEP-BY-STEP WALKTHROUGH
How to create the Fit field in Accentuate
Follow these steps to create and configure this metafield in your Accentuate dashboard.
Step 1: Navigate to metafield definitions
Open your Accentuate dashboard and go to the metafield definitions section. Select the "Product" resource type to add a new product-level metafield.
| Accentuate dashboard — navigate to Product metafield definitions |
| ---------------------------------------------------------------- |
Step 2: Create a new metafield
Click the "Add definition" or "Create metafield" button. Enter the namespace "custom.product" and the key "fit". Set the display name to "Fit".
| Click “Add field” to create the “Fit” metafield |
| ----------------------------------------------- |
Step 3: Select the field type
Set the field type to "Single-line text or dropdown (controlled list)". This field uses a single value.
| Select the data type for “Fit” |
| ------------------------------ |
Step 4: Configure validation and description
Add a helpful description for merchants: "How the garment is designed to sit on the body (e.g., Slim fit, Relaxed fit, Oversized)." This will appear as helper text when merchants edit the field on a product.
| Description and validation settings for “Fit” |
| --------------------------------------------- |
Step 5: Save and verify
Save the metafield definition. Then navigate to any product and confirm that the "Fit" field appears in the metafields section, ready to accept values.
| The “Fit” field visible on a product editing page, empty and ready |
| ------------------------------------------------------------------ |
STRUCTURING GUIDANCE
How to structure the values
Use a controlled vocabulary of fit terms that your catalog uses consistently. Avoid freeform descriptions.
Fit should describe the intended silhouette, not the customer’s experience of wearing it. “Relaxed fit” is correct; “comfortable” is not a fit value.
For products that span categories (e.g., a dress that could be slim or A-line), choose the dominant silhouette.
Consider whether your fit terms need to be garment-specific. “Wide-leg” applies to trousers but not to tops.
If a product intentionally runs large or small relative to its fit category, note that separately (e.g., in a size note), not in the fit field itself.
USAGE CONTEXT
When to use this field
* All tops, shirts, blouses, and t-shirts
* All trousers, jeans, shorts, and skirts
* Dresses and jumpsuits
* Outerwear including jackets, coats, and blazers
* Knitwear and sweaters
* Any garment where the silhouette is a meaningful differentiator
REFERENCE VALUES
Example values
The following values are recommended starting points. Adapt them to your product catalog as needed.
| Value | When to use |
| ------------- | ------------------------------------------------------------------ |
| Slim fit | Cut close to the body with minimal excess fabric |
| Regular fit | Standard proportions; not tight, not loose |
| Relaxed fit | Slightly looser than regular; comfortable ease through body |
| Oversized fit | Intentionally larger than body measurements for a loose silhouette |
| Tailored fit | Structured, precise cut often with darts or seams for shaping |
| Straight fit | Uniform width from hip to hem; no tapering |
| Tapered fit | Gradually narrows toward the ankle or cuff |
| Boxy fit | Wide through the torso with a squared-off silhouette |
| Cropped fit | Shortened length, ending above the natural waistline or ankle |
| Wide-leg fit | Generous width from hip to hem; trousers and palazzo styles |
| Skinny fit | Very close to the body throughout; fitted through leg or sleeve |
| Loose fit | Generous room through the body without structured shaping |
| A-line fit | Fitted at top, flaring gradually outward; dresses and skirts |
| Bodycon fit | Body-conscious; stretchy fabric that hugs the figure closely |
| Longline fit | Extended length beyond the standard hem point for the garment type |
| The “Fit” field populated with example values |
| --------------------------------------------- |
RECOMMENDATIONS
Best practices
* Maintain a fixed list of fit values and apply them consistently across your catalog
* Use fit in combination with a size guide for the most complete picture
* Show fit visually where possible (e.g., a fit comparison diagram on the product page)
* If your brand uses unique fit names (e.g., “Athletic fit”), map them to standard terms in the data
* Test fit terms with customers to ensure they understand what each means
* Review fit assignments seasonally as design teams may shift silhouettes
AVOID THESE
Common mistakes
* Confusing fit with size: “Large” is a size, not a fit
* Using subjective language: “comfy,” “flattering,” or “great fit” are not structured values
* Applying the same fit term to every product by default instead of evaluating each one
* Using different fit terms for the same silhouette across different product categories
* Leaving fit blank on outerwear or knitwear where it significantly affects the look
* Using fit to describe fabric stretch rather than garment construction
IN CONTEXT
Example: How it appears on a product
| Men’s Slim Fit Chino Trousers
Fit: Slim fit
Material: 98% Cotton, 2% Elastane
Size guide: Waist 28–38, Inseam 30/32/34
Occasion: Business, Casual, Everyday
|
| ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------ |
| Fit data displayed on the storefront via Custom Liquid |
| ------------------------------------------------------ |