# Style Tags

OVERVIEW

What is this field?

The Style Tags field captures the aesthetic, mood, and design language of a product. It answers the question: what visual or cultural category does this product belong to?

Style tags operate at a higher level than product attributes like material or fit. They describe the overall feeling and look of a product.

This is one of the most powerful fields for product discovery and recommendation.

BUSINESS VALUE

Why this field matters

* Customers increasingly shop by aesthetic and style rather than by product category
* AI recommendation engines use style data to learn customer preferences
* Style tags enable powerful cross-category collections
* Search engines use style descriptors for natural language query matching
* Style data helps visual merchandising teams create cohesive editorial content
* Influencer and social commerce marketing relies on style-based product grouping

TECHNICAL SETUP

Recommended setup

Field type: List of single-line text entries (multi-select)

Namespace: custom.product

Key: style\_tags

Multi-value: Yes — allow multiple entries where applicable

STEP-BY-STEP WALKTHROUGH

How to create the Style Tags field in Accentuate

Follow these steps to create and configure this metafield in your Accentuate dashboard.

Step 1: Navigate to metafield definitions

Open your Accentuate dashboard and go to the metafield definitions section. Select the "Product" resource type to add a new product-level metafield.

| Accentuate dashboard — navigate to Product metafield definitions |
| ---------------------------------------------------------------- |

Step 2: Create a new metafield

Click the "Add definition" or "Create metafield" button. Enter the namespace "custom.product" and the key "style\_tags". Set the display name to "Style Tags".

| Click “Add field” to create the “Style Tags” metafield |
| ------------------------------------------------------ |

Step 3: Select the field type

Set the field type to "List of single-line text entries (multi-select)". Enable the "List" or multi-value option so merchants can enter multiple values.

| Select the data type for “Style Tags” |
| ------------------------------------- |

Step 4: Configure validation and description

Add a helpful description for merchants: "The aesthetic, mood, and design language of this product (e.g., Minimal, Streetwear, Boho, Classic)." This will appear as helper text when merchants edit the field on a product.

| Description and validation settings for “Style Tags” |
| ---------------------------------------------------- |

Step 5: Save and verify

Save the metafield definition. Then navigate to any product and confirm that the "Style Tags" field appears in the metafields section, ready to accept values.

| The “Style Tags” field visible on a product editing page, empty and ready |
| ------------------------------------------------------------------------- |

STRUCTURING GUIDANCE

How to structure the values

Use established style vocabulary that your customers recognize.

Assign 1–4 style tags per product. Too few misses discovery; too many dilutes accuracy.

Style tags should describe the aesthetic, not the product type.

Consider having two tiers: primary style (dominant) and secondary style (complementary notes).

Review and refresh style tags periodically as fashion trends evolve.

USAGE CONTEXT

When to use this field

* All apparel products benefit from at least one style tag
* Accessories where aesthetic is a primary differentiator
* Footwear that belongs to a specific style category
* Any product you want to appear in style-based collections
* Products marketed through lifestyle or aesthetic-driven content

REFERENCE VALUES

Example values

The following values are recommended starting points. Adapt them to your product catalog as needed.

| Value                        | When to use                                                      |
| ---------------------------- | ---------------------------------------------------------------- |
| Minimal                      | Clean lines, neutral palette, unfussy details; Scandi-influenced |
| Streetwear                   | Urban culture-influenced; graphic prints, oversized silhouettes  |
| Classic / Timeless           | Enduring silhouettes; wardrobe staples, investment pieces        |
| Luxury                       | Premium materials, refined construction, elevated finishing      |
| Vintage-inspired / Retro     | Draws from past decades; nostalgic details, heritage             |
| Sporty / Athleisure          | Athletic influence worn casually; performance fabrics            |
| Boho / Bohemian              | Free-spirited, relaxed; prints, textures, artisanal details      |
| Scandinavian / Nordic        | Functional minimalism; clean design, muted palette               |
| Contemporary                 | Current and modern; trend-aware without being trend-dependent    |
| Edgy                         | Bold, non-conformist; darker palette, hardware, asymmetric cuts  |
| Feminine                     | Soft shapes, flowing fabrics, delicate details; florals, pastels |
| Monochrome                   | Single-color or tonal outfitting; black, white, or tonal         |
| Preppy                       | Collegiate-inspired; clean-cut, structured, polished casual      |
| Workwear / Utilitarian       | Functional design roots; sturdy fabrics, practical details       |
| Romantic                     | Soft and dreamy; ruffles, sheers, florals, flowing silhouettes   |
| Gorpcore / Outdoor aesthetic | Outdoor gear worn as fashion; technical fabrics, earthy tones    |

| The “Style Tags” field populated with example values |
| ---------------------------------------------------- |

RECOMMENDATIONS

Best practices

* Build a style tag vocabulary of 15–25 terms that covers your catalog range
* Assign style tags that genuinely reflect the product, not aspirational marketing
* Use style tags to power discovery pages, personalization, and email campaigns
* Monitor which style tags drive the most engagement and optimize accordingly
* Combine style tags with occasion for targeted merchandising
* Train your merchandising team on the vocabulary for consistent tagging

AVOID THESE

Common mistakes

* Using too many style tags per product, making every product appear in every collection
* Confusing style with occasion: “Casual” is an occasion, not a style
* Creating brand-specific style terms that customers do not understand
* Not evolving style tags as trends change
* Applying the same style tag to every product, making it meaningless
* Using style tags that describe physical attributes rather than aesthetic

IN CONTEXT

Example: How it appears on a product

| <p>Men’s Waxed Canvas Chore Jacket</p><p>Style tags: Workwear / Utilitarian, Classic / Timeless, Edgy</p><p>Occasion: Casual, Outdoor</p><p>Material: Waxed cotton canvas, Flannel lining</p><p>Season: Autumn, Winter</p> |
| -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |

| Style Tags data displayed on the storefront via Custom Liquid |
| ------------------------------------------------------------- |

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