Style

Customers do not search for a table. They search for a Scandinavian dining table. Style is how discovery happens.

SOVERVIEW

The Style field captures the interior design aesthetic or visual language of a Home & Living product. It allows merchants to describe products in the terms customers actually use when browsing for home decor — 'minimalist', 'industrial', 'bohemian' — and connects products to broader interior trends.

Style is not a material or a colour. It is the overall design language: the visual character and design movement a product belongs to. A solid oak sideboard with clean lines and no ornamentation is Scandinavian. A dark metal and reclaimed-wood shelving unit is Industrial. The same information cannot be inferred from materials alone.

BUSINESS VALUE

Why this field matters

Style is the language of home decor discovery — customers filter and search by aesthetic, not by product type alone
Interior style tags power 'curated look' collections that drive higher average order values
AI recommendation systems use style to suggest complementary products ('more Industrial pieces for your home')
Style data enables editorial content — blog posts, look-books, and room guides — to link directly to filterable product ranges
Premium and lifestyle brands rely on style positioning to justify pricing and build brand identity
Consistent style taxonomy across a catalogue reduces buyer confusion and strengthens brand coherence

ACF SETUP

How to configure this field in Accentuate Custom Fields

Where

ACF dashboard → Templates tab → Product scope → Add new field

Label

Style

Name / Key

style

Namespace

accentuate (default)

Field type

Shopify >> Single-line text (List)

Multi-value

Yes — a product can belong to multiple style aesthetics

Note: Multi-value is essential. A product can genuinely span aesthetics — a rattan pendant light is both Bohemian and Coastal. Single-value fields would force an artificial choice and reduce filtering accuracy.

STEP-BY-STEP IN ACF

Open ACF, go to Templates tab and select the Product scope
Click 'Add new field'
Label: 'Style' — Key auto-fills as 'style'
Namespace: leave as 'accentuate'
Field type: Shopify >> Single-line text (List)
Enable 'Allow multiple selections' — style values often overlap
Click Done, then Save
Open a home product and assign the style aesthetics that accurately represent its design language

REFERENCE VALUES

Example values — adapt to your catalogue's design language

Value

When to use

Modern

Clean lines, function-forward design, neutral or bold palette — post-1950s aesthetic

Minimalist

Pared-back forms, absence of ornamentation, monochrome or neutral tones

Scandinavian

Nordic warmth — natural materials, functional beauty, light palette, craftsmanship

Industrial

Raw materials — exposed metal, reclaimed wood, utilitarian forms, dark palette

Rustic

Natural imperfection — aged wood, stone, handmade textures, warm earthy tones

Bohemian

Eclectic layering — pattern mixing, natural fibres, global influences, warm colour

Traditional

Classical proportions, ornamental detail, rich materials — heritage aesthetic

Contemporary

Current mainstream design — evolving with trends, refined and approachable

Mid-century modern

1950s–70s revival — organic shapes, tapered legs, warm wood, muted tones

Coastal

Light and airy — natural textures, blue/white/sand palette, relaxed beach feel

Farmhouse

Country warmth — shiplap, distressed wood, neutral tones, functional simplicity

Luxury

Premium materials, refined detailing, sculptural presence — aspirational aesthetic

BEST PRACTICES

Assign style based on the product's design DNA, not its price point or target market
Limit to 2–3 style values per product — more than three signals ambiguity in the product's design language
Use consistent, capitalised style names across the entire catalogue
Define your style vocabulary as a brand standard and apply it uniformly — avoid synonyms ('Boho' vs 'Bohemian')
Review style assignments when a trend fades — 'Contemporary' descriptions require periodic revision

COMMON MISTAKES

Assigning every possible style to maximise search visibility — this destroys filtering precision
Confusing style with material: 'Oak' is a material; 'Scandinavian' is a style (that may feature oak)
Using trend-specific language that will date quickly — prefer durable aesthetic categories
Inconsistent capitalisation or spelling: 'Mid-century modern', 'mid century modern', and 'Midcentury Modern' will not filter together

IN CONTEXT

Velvet Accent Chair — Brass Legs

Room

Living room, Bedroom

Style

Luxury, Mid-century modern

Material

Velvet upholstery, Brass-finish metal

Color palette

Warm tones (terracotta)

DEVELOPER IMPLEMENTATION

Liquid note: Shopify >> List — use .value for the array. Style tags are ideal for automated 'Shop the Look' collections and editorial linking.

Liquid — Storefront Rendering

{% comment %}

Style — Shopify >> Single-line text (List)

Namespace: accentuate | Key: style

Render as style tags — link each to a curated style collection

{% endcomment %}

{% assign styles = product.metafields.accentuate.style.value %}

{% if styles != blank %}

{% for style in styles %}

</a>

{% endfor %}

</div>

{% endif %}

Pro tip: Link each style tag directly to a collection filtered by that style value. Clicking 'Scandinavian' on a product page takes the customer to your full Scandinavian range — this is a high-converting cross-sell mechanic with zero merchandising effort.