> For the complete documentation index, see [llms.txt](https://help.accentuate.io/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.accentuate.io/use-case-guides/pet-products/activity-level.md).
# Activity level
A working Border Collie and a retired Basset Hound shop in different aisles.
OVERVIEW
The Activity Level field describes how physically active an animal needs to be, or how physically demanding a product's use case is. It powers food recommendations (caloric density), toy selection (durability and stimulation), accessories (joint support vs. performance gear), and enrichment products.
Activity level is the filter that separates the "indoor couch cat" product line from the "working farm dog" range. When implemented correctly, your product recommendations feel almost psychic.
BUSINESS VALUE
Why this field matters
* High-energy breeds need higher-calorie food — activity level drives caloric segmentation
* Toy durability requirements differ by energy level: low-activity pets destroy less
* Performance gear (harnesses, boots, cooling vests) targets high-activity pets specifically
* Enrichment products are highest in demand for high-activity indoor pets
* Personalized pet profiles on your storefront become genuinely useful when activity level is stored
ACF SETUP
How to configure this field in Accentuate Custom Fields
| Where | ACF dashboard → Templates tab → Product scope → Add new field |
| ----------- | ----------------------------------------------------------------------------------- |
| Label | Activity Level |
| Name / Key | activity\_level |
| Namespace | accentuate (default) |
| Field type | Shopify >> Single-line text (one value) — products target one primary activity tier |
| Multi-value | No — single value per product; describe range in product description if needed |
| ℹ️ Single-line text (not a List) because each product is designed for one activity tier. If you need to span two tiers, populate the lower tier and note the range in the product description. |
| ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
STEP-BY-STEP IN ACF
1. In ACF, open Templates tab and select the Product scope
2. Click "Add new field"
3. Label: "Activity Level" — Key auto-fills as "activity\_level"
4. Namespace: leave as "accentuate"
5. Field type: Shopify >> Single-line text (single value)
6. Do NOT enable multiple selections — this is a single-tier field
7. Click Done, then Save
8. Open a dog food or harness product and verify the field accepts a single activity value
| 🔧 Shopify admin (optional pinning): Pin in Shopify admin: Settings → Custom data → Products. Namespace: "accentuate", Key: "activity\_level", Type: Single-line text. Single value, no list. |
| ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| 🔁 Repeatability: This field is intentionally single-value. Do not enable repeatable or multiple selections. |
| ------------------------------------------------------------------------------------------------------------- |
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REFERENCE VALUES
Example values — adapt to your catalog
| Value | When to use |
| -------- | ----------------------------------------------------------------------- |
| Low | Senior, disabled, or very calm animals; indoor-only cats; lap dogs |
| Moderate | Average adult pet; daily walks, regular playtime; most household pets |
| Active | Energetic breeds; hiking, swimming, agility; 1–2 hrs exercise daily |
| High | Working or sporting dogs; intense daily exercise; herding, hunting |
| Working | Professional working animals; police dogs, farm dogs, search and rescue |
BEST PRACTICES
* Link activity\_level to caloric recommendations in food product descriptions
* For toys, use activity\_level to indicate stimulation intensity, not just physical demand
* Do not conflate activity level with age: a young cat can be Low; an older working dog, High
* For multi-purpose products, default to the primary intended use case
* Combine with breed\_size for the most useful product recommendations
COMMON MISTAKES — AVOID THESE
* Inventing creative labels: "Lazy", "Bouncy", "Turbo" — these destroy filter consistency
* Applying "High" to every product to make it sound impressive
* Omitting activity level from food products where caloric density is the key differentiator
* Conflating activity level with age group — they are related but distinct dimensions
* Enabling multi-value on this field — activity level is a single-tier classification
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IN CONTEXT — EXAMPLE PRODUCT
| ⚡ Performance Dry Dog Food — High Energy Formula |
| ----------------------------------------------------- |
|
|
| Pet type: Dog |
| Age group: Adult |
| Activity level: High |
| Dietary needs: High protein, Grain-free |
| Breed size: M / Medium, L / Large, XL / Extra Large |
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