> For the complete documentation index, see [llms.txt](https://help.accentuate.io/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.accentuate.io/use-case-guides/pet-products/health-support.md). # Health Support Pets can't read labels. Their owners read nothing else. OVERVIEW The Health Support field captures specific health benefits, therapeutic targets, or wellness functions of a product. It goes beyond dietary composition (what is in it) to describe the intended physiological outcome (what it does). Joint support, digestive health, coat condition, dental hygiene — these are health support claims. This field is critical for supplements, functional foods, and health-oriented accessories. Handle it carefully: health claims in pet products can be regulated, and the distinction between a "supports" claim and a "treats" claim matters legally.
BUSINESS VALUE Why this field matters * Pet owners searching for health solutions have the highest purchase intent in the catalog * Supplement and functional food markets are growing at double-digit rates in pet e-commerce * Veterinary referrals lead to specific health support queries — capturing this intent converts * Health-focused collections (joint care, digestive support) drive discovery and repeat purchase * AI recommendations can surface complementary health products when health\_support is structured
ACF SETUP How to configure this field in Accentuate Custom Fields | Where | ACF dashboard → Templates tab → Product scope → Add new field | | ----------- | ------------------------------------------------------------------------------------ | | Label | Health Support | | Name / Key | health\_support | | Namespace | accentuate (default) | | Field type | Shopify >> Single-line text (List) | | Multi-value | Yes — a supplement can support joints AND coat AND cognitive function simultaneously |
| ℹ️ Health attributes stack — use Shopify >> List type. Each health benefit is a separate array element, enabling precise collection conditions like "all products supporting joint health in senior dogs". | | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
STEP-BY-STEP IN ACF 1. In ACF, open Templates tab and select the Product scope 2. Click "Add new field" 3. Label: "Health Support" — Key auto-fills as "health\_support" 4. Namespace: leave as "accentuate" 5. Field type: Shopify >> Single-line text (List) 6. Enable "Allow multiple selections" 7. Click Done, then Save 8. Open a supplement or functional food product and verify the field accepts multiple health values | 🔧 Shopify admin (optional pinning): Pin in Shopify admin: Settings → Custom data → Products. Namespace: "accentuate", Key: "health\_support", Type: Single-line text (List). The green checkmark in ACF confirms the definitions are aligned. | | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | | 🔁 Repeatability: Shopify >> List handles multi-value natively. Do not confuse with Repeatable sections — that is for groups of fields. | | ---------------------------------------------------------------------------------------------------------------------------------------- | REFERENCE VALUES Example values — adapt to your catalog | Value | When to use | | -------------------- | ----------------------------------------------------------------- | | Joint support | Glucosamine, chondroitin, MSM; mobility and cartilage health | | Digestive health | Probiotics, prebiotics, fiber; gut microbiome and regularity | | Skin & coat | Omega fatty acids, biotin; coat shine and skin barrier function | | Dental health | Enzymatic cleaning, tartar control, breath freshening | | Cognitive function | Brain health supplements for senior animals; memory and alertness | | Immune support | Antioxidants, vitamins C and E; immune system function | | Calming / Anxiety | L-tryptophan, valerian; stress reduction for situational anxiety | | Urinary tract health | Cranberry, D-mannose; urinary pH and tract integrity | | Eye health | Lutein, zeaxanthin; lens and retinal support | | Muscle recovery | BCAAs, electrolytes; post-exercise repair and hydration | BEST PRACTICES * Only claim health support that is backed by ingredients actually present in the product * Use standardized terms aligned with how vets and pet owners describe conditions * Use "supports" language, not "treats" or "prevents" — the latter triggers regulatory concerns * Cross-reference health\_support with age\_group for senior-targeted collection pages * For calming products, distinguish situational anxiety from chronic anxiety in descriptions COMMON MISTAKES — AVOID THESE * Making treatment claims: "Treats arthritis" — this is a medical claim and may be regulated * Using vague values like "General wellness" — meaningless as a filter or badge * Applying health\_support values where the connection is not ingredient-backed * Forgetting dental products — "dental health" drives significant search volume * Omitting this field on premium food products that have genuine functional ingredients
IN CONTEXT — EXAMPLE PRODUCT | Advanced Hip & Joint Supplement — Senior Dogs | | -------------------------------------------------------------------- | | Pet type: Dog | | Age group: Senior | | Health support: Joint support, Cognitive function, Muscle recovery | | Dietary needs: No artificial preservatives | | Activity level: Low, Moderate | \