> For the complete documentation index, see [llms.txt](https://help.accentuate.io/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.accentuate.io/use-case-guides/pet-products/usage-purpose.md). # Usage / Purpose Is it a toy, a tool, or therapy? This field knows.
OVERVIEW The Usage / Purpose field describes the primary function or intended use case of a product. It answers the question: what is this product actually for? A harness can be for everyday walking, hiking, training, or water activities — same product category, completely different purchase contexts. This field is most powerful for accessories, toys, and non-food products where the product category alone is insufficient. It enables use-case-based collection pages ("training essentials", "travel gear"), cross-sell logic based on activity, and recommendation engines that understand context.
BUSINESS VALUE Why this field matters * Use-case search queries ("dog hiking harness", "cat travel carrier") need structured purpose data to match * Collection pages built around use cases outperform category pages for SEO and conversion * Cross-sell logic ("you need a harness, leash, and water bottle for hiking") requires purpose alignment * Gifting occasions are use-case driven — "what do I get for a new puppy owner" needs purposeful filtering * ACF's Automatic Tagging feature can auto-apply Shopify tags based on usage\_purpose values
ACF SETUP How to configure this field in Accentuate Custom Fields | Where | ACF dashboard → Templates tab → Product scope → Add new field | | ----------- | ------------------------------------------------------------------------------------- | | Label | Usage / Purpose | | Name / Key | usage\_purpose | | Namespace | accentuate (default) | | Field type | Shopify >> Single-line text (List) | | Multi-value | Yes — a harness can serve Daily walking + Training + Outdoor adventure simultaneously | | ℹ️ Use List type for multi-purpose products. Consider combining with ACF's Automatic Tagging to auto-tag products with Shopify tags based on their usage\_purpose values — great for collection automation. | | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------ | STEP-BY-STEP IN ACF 1. In ACF, open Templates tab and select the Product scope 2. Click "Add new field" 3. Label: "Usage / Purpose" — Key auto-fills as "usage\_purpose" 4. Namespace: leave as "accentuate" 5. Field type: Shopify >> Single-line text (List) 6. Enable "Allow multiple selections" 7. Optional: Enable ACF Automatic Tagging to auto-apply Shopify tags from field values 8. Click Done, then Save 9. Open a non-food product and populate with relevant purpose values | 🔧 Shopify admin (optional pinning): Pin in Shopify admin: Settings → Custom data → Products. Namespace: "accentuate", Key: "usage\_purpose", Type: Single-line text (List). Once pinned, usage\_purpose appears directly on the product edit page in Shopify admin alongside ACF. | | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | | 🔁 Repeatability: Shopify >> List handles multi-purpose products natively. Also explore ACF's Automatic Tagging (Templates tab → field settings → Automatic tagging) to sync purpose values to Shopify tags automatically. | | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | REFERENCE VALUES Example values — adapt to your catalog | Value | When to use | | ----------------------- | ------------------------------------------------------------------- | | Daily walking | Standard leash walks; everyday wear; neighborhood and park use | | Training | Behavior training; positive reinforcement; puppy obedience | | Outdoor adventure | Hiking, trail running, camping; rugged environments | | Travel | Car trips, air travel, hotel stays; portable and TSA-compatible | | Indoor enrichment | Mental stimulation for indoor pets; puzzles, activity mats | | Post-surgery / Recovery | Restricted activity; cones, recovery suits, gentle gear | | Water / Swimming | Flotation, waterproof materials; beach, lake, pool use | | Dental hygiene | Tooth cleaning, tartar control; daily oral care routines | | Calming / Anxiety | Stress reduction; separation anxiety, travel anxiety, fireworks | | Performance / Sport | Agility, flyball, dock diving; competition and high-intensity sport | BEST PRACTICES * Assign purpose from the customer's perspective, not the product category perspective * List all relevant purposes — this powers cross-category collections * Align purpose values with your navigation structure and collection naming * Use ACF's Automatic Tagging to sync purpose values to Shopify tags automatically * Recovery and post-surgery products are a distinct, high-intent category — do not omit this value COMMON MISTAKES — AVOID THESE * Using product category names as purpose values: "Harness" is a product type, not a purpose * Overloading a single product with every possible purpose to maximise visibility * Missing the "Training" value on products clearly designed for training contexts * Not enabling Automatic Tagging — manual tag management at scale is painful and error-prone * Omitting travel-specific products from "Travel" — these have very specific customer intent
IN CONTEXT — EXAMPLE PRODUCT | 🎯 Multi-Function Adventure Harness — No-Pull Design | | -------------------------------------------------------------------------- | | Pet type: Dog | | Usage / Purpose: Daily walking, Training, Outdoor adventure | | Breed size: M / Medium, L / Large | | Activity level: Active, High | | Safety notes: No-pull front clip; reflective strips; double-lock buckles | \ \
Developer Implementation | Liquid note: Shopify >> List type — use .value for the array. Consider also using ACF's Automatic Tagging so purpose values auto-sync to Shopify tags for collection conditions. | | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
Liquid — Storefront Rendering ``` {% comment %} Usage / Purpose — Shopify >> List type Each purpose is a separate array element {% endcomment %} {% assign purposes = product.metafields.accentuate.usage_purpose.value %} {% if purposes != blank %}
{% for use in purposes %} {{ use }} {% endfor %}
{% endif %} ```
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