> For the complete documentation index, see [llms.txt](https://help.accentuate.io/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.accentuate.io/use-case-guides/sports-and-outdoor/activity.md).

# Activity

  OVERVIEW  

The Activity field captures the specific sport, outdoor pursuit, or physical activity a product is designed and optimised for. It is the primary discovery mechanism for outdoor and sports products: customers do not browse for 'gloves' — they browse for 'skiing gloves', 'climbing gloves', or 'cycling gloves'. Without structured Activity data, these searches surface nothing.

Activity is not the same as product category. A hydration pack could serve hiking, trail running, cycling, or mountain biking. Each activity has different hydration volume needs, fit requirements, and feature expectations. Activity data enables a single product to be discovered across all relevant use cases, or to be precisely positioned for one.

  BUSINESS VALUE  

Why this field matters

* Activity is the dominant search term in outdoor and sports retail — customers lead with sport, not product type
* Structured activity data powers sport-specific collection pages and navigation menus without manual curation
* Multi-activity products can be surfaced across all relevant activity searches with one listing and one structured field
* AI recommendation engines use activity to suggest complementary gear ('other items for trail running')
* Seasonal campaigns (ski season, cycling season, trail running season) rely on activity tags to pull the right products automatically
* Specialty retailers and sporting goods marketplaces require activity classification for catalogue integration

  ACF SETUP  

How to configure this field in Accentuate Custom Fields

| Where       | ACF dashboard → Templates tab → Product scope → Add new field |
| ----------- | ------------------------------------------------------------- |
| Label       | Activity                                                      |
| Name / Key  | activity                                                      |
| Namespace   | accentuate (default)                                          |
| Field type  | Shopify >> Single-line text (List)                            |
| Multi-value | Yes — many outdoor products serve multiple activities         |

<br>

| Note: Multi-value is essential. A base layer top may suit hiking, skiing, trail running, and mountaineering simultaneously. A single-value field would force an artificial choice and cause the product to be missed in most relevant searches. |
| ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |

&#x20; STEP-BY-STEP IN ACF &#x20;

* Open ACF, go to Templates tab and select the Product scope
* Click 'Add new field'
* Label: 'Activity' — Key auto-fills as 'activity'
* Namespace: leave as 'accentuate'
* Field type: Shopify >> Single-line text (List)
* Enable 'Allow multiple selections' — multi-sport products are the norm in outdoor retail
* Click Done, then Save
* Populate each product with every activity it is genuinely designed and tested for

| Shopify admin (optional pinning): Settings → Custom data → Products. Namespace: 'accentuate', Key: 'activity'. Pinning is strongly recommended — Activity is the most frequently queried field in outdoor product data entry. |
| ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |

&#x20; REFERENCE VALUES &#x20;

Example values — use the activity names your customers search for

| Value                 | When to use                                                                             |
| --------------------- | --------------------------------------------------------------------------------------- |
| Hiking                | Day hikes and multi-day treks on trail or off-trail terrain                             |
| Trail running         | Off-road running on natural surfaces — technical footwear, vests, poles                 |
| Cycling               | Road cycling — road bikes, helmets, jerseys, clipless shoes, accessories                |
| Mountain biking       | Off-road cycling — MTB-specific helmets, gloves, pads, tyres, apparel                   |
| Skiing                | Downhill and resort skiing — skis, boots, bindings, ski-specific apparel and protection |
| Snowboarding          | Snowboard-specific gear — boards, bindings, boots, snowboard outerwear                  |
| Climbing              | Rock climbing and bouldering — harnesses, shoes, chalk, protection, ropes               |
| Kayaking / Paddling   | Kayaks, paddles, PFDs, dry bags, paddle-specific apparel                                |
| Camping               | Overnight outdoor stays — tents, sleeping bags, mats, camp kitchen, camp lighting       |
| Mountaineering        | High-altitude and technical alpine climbing — crampons, ice axes, mountaineering boots  |
| Running               | Road and track running — road shoes, performance apparel, GPS watches, hydration        |
| Swimming / Open water | Pool and open water — swimwear, wetsuits, goggles, swim caps, buoys                     |

&#x20; BEST PRACTICES &#x20;

* Assign activities the product is designed and optimised for — not every activity it could theoretically be used for
* Distinguish related activities: 'Cycling' and 'Mountain biking' are separate activities with different gear requirements
* Use the activity names your target customers type into search — 'Trail running' not 'Off-road running'
* Review activity assignments when a product is repositioned for a different customer segment or sport
* If a product is genuinely universal (a base layer top worn for almost any activity), limit to the 4–5 most relevant activities to avoid diluting search precision

&#x20; COMMON MISTAKES &#x20;

* Assigning every possible activity to maximise visibility — this destroys collection precision and frustrates focused buyers
* Confusing 'Cycling' and 'Mountain biking' — these are distinct disciplines with different product specifications
* Using 'Outdoor' as an activity value — Outdoor is an environment, not an activity; use specific activity names
* Not distinguishing 'Skiing' from 'Ski touring' — alpine resort skiing and backcountry touring have very different product requirements
* Leaving activity blank on multi-sport products — the field supports multiple values precisely for this case

&#x20; IN CONTEXT &#x20;

| Trail Running Hydration Vest — 8L | <p><br></p>                             |
| --------------------------------- | --------------------------------------- |
| Activity                          | Trail running, Hiking, Mountain running |
| Skill level                       | Intermediate, Advanced                  |
| Terrain                           | Trail, Mountain, Technical off-trail    |
| Weather suitability               | All conditions                          |

&#x20; DEVELOPER IMPLEMENTATION &#x20;

| Liquid note: Shopify >> List — use .value for the array. Link each activity tag to its dedicated sport collection — this is a high-converting cross-navigation pattern in outdoor retail. |
| ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |

Liquid — Storefront Rendering

\| <p>{% comment %}</p><p>Activity — Shopify >> Single-line text (List)</p><p>Namespace: accentuate | Key: activity</p><p>Link tags to sport-specific collection pages</p><p>{% endcomment %}</p><p>{% assign activities = product.metafields.accentuate.activity.value %}</p><p>{% if activities != blank %}</p><p>  \<div class="activity-tags"></p><p>    {% for act in activities %}</p><p>      \<a href="/collections/{{ act | handleize }}" class="activity-tag"></p><p>        {{ act }}</p><p>      \</a></p><p>    {% endfor %}</p><p>  \</div></p><p>{% endif %}</p> |
\| -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |

<br>

| Pro tip: Use activity values to power seasonal campaign automation. Filter by activity = 'Skiing' to build your winter ski launch collection — products appear automatically as you tag them, with zero manual collection management. |
| ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |

&#x20; SEE ALSO &#x20;

* Skill level — activity context determines which skill levels are relevant
* Terrain — different activities are performed on different terrains; the combination drives precise discovery
* Weather suitability — activity + weather suitability defines the conditions a product is built for

| Full ACF documentation: help.accentuate.io \| Metafield Definitions → Fields → Field data type → Shopify field types |
| -------------------------------------------------------------------------------------------------------------------- |

<br>


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