Certifications Metafield
Prerequisites
Before you begin, make sure you have:
An active Shopify store
Accentuate Custom Fields installed from the Shopify App Store
Staff permissions to access Apps in your Shopify admin
(Recommended) An Online Store 2.0 theme, which allows metafield values to be displayed via the theme editor without touching code
Key Concepts to Know First
Scope — The Shopify object the metafield attaches to. For Certifications, this will be Products.
Namespace & Key — The unique identifier for your field. The namespace groups related fields (e.g. custom) and the key is the specific field name (e.g. certifications). Together they form custom.certifications, which is the address used in your theme to pull the value.
Field Data Type — Controls what kind of data the field holds. For Certifications, a Multi Select is strongly recommended. A single wellness product can hold multiple third-party certifications and quality marks simultaneously — for example, a supplement might be Certified Organic, Third-Party Tested, GMP Certified, and Fair Trade Certified all at once. Multi Select allows all verified certifications to be tagged clearly and transparently.
Step-by-Step Guide
Step 1 — Open ACF from your Shopify Admin Go to your Shopify Admin, click Apps in the left sidebar, and open Accentuate Custom Fields. You'll land on the ACF dashboard, which shows the Metafields and metaobjects section with cards for Products, Shops, Metaobjects, and Customers.
Step 2 — Open Product Metafields In the Products card, click the Metafields button. This takes you into the Product Custom Fields screen where you can see all existing fields listed with their types and manage your definitions.
Step 3 — Add a New Section Click the + Add section button in the top-right area of the Product Custom Fields screen. An Add Section modal will open across two pages.
Page 1 — Basic Details:
Title: Certifications — displayed in bold as a visual header when editing product values (1–50 characters, no HTML)
Name: certifications — must be unique within your Product fields (3–64 characters, letters, digits, underscores or dashes only)
Description: Optionally add a note like Third-party certifications and quality marks held by this product — supports Markdown
Color: Leave as the default #dfe3e8, or choose a colour to visually distinguish this section from others in your Wellness & Health field setup
All fields in this section apply to: Leave as All types unless you want to restrict this to specific product types
Make visible to the Storefront API: Leave checked (default) — this makes the certification values accessible in themes and custom storefronts
Click Next to continue.
Page 2 — Advanced Settings:
Repeatable section: Leave unchecked — certifications are a single set of values per product, not a repeating block.
Include value of first text field: Leave unchecked — not needed for a select-type field.
Show as collapsed when editing: Leave unchecked — keeps the section expanded by default so it is easy to find and fill in when editing a product.
Hide section: Leave unchecked — checking this would make the section invisible in the editor entirely.
Show section even if empty: Optionally check this if you want the Certifications section to always appear on products, even before any values have been assigned.
Exclude from layout: Leave unchecked — only tick this if you want the section excluded from ACF's layout editing tools.
Click Done to save the section.
Step 4 — Add the Certifications Field Once the section is saved, click + Add field to add the actual field inside it. Fill in the details:
Label: Certifications
Namespace: accentuate (ACF's default, or use your own e.g. wellness)
Key: certifications
Field Data Type: Select Multi Select — this allows multiple certifications to be assigned to a single product at the same time
Step 5 — Add Your Certification Options Once Multi Select is chosen, add each allowed value one by one:
Quality & Safety Testing:
Third-Party Tested
GMP Certified (Good Manufacturing Practice)
NSF Certified
USP Verified
ConsumerLab Certified
Heavy Metal Tested
Microbial Tested
Organic & Environmental:
Certified Organic
USDA Organic
EU Organic
Fair Trade Certified
Rainforest Alliance
Carbon Neutral
Sustainably Sourced
Ethical & Animal Welfare:
Cruelty-Free Certified
Leaping Bunny Certified
PETA Approved
Vegan Certified
Health & Wellness Standards:
FDA Registered Facility
Certified Paleo
Certified Keto
Sport Certified (for athletic products)
Non-GMO Project Verified
USDA Non-GMO Certified
Religious & Dietary Certifications:
Halal Certified
Kosher Certified
Certified Vegan
Add, remove, or rename options at any time to match your brand's verified certifications — existing product values are preserved when you edit the list.
Step 6 — Save Click Save. Your Certifications field will now appear inside its section on every product edit page in your Shopify admin.
Populating Certification Values on Products
One by one: Open any product in Shopify Admin, scroll to the Certifications section added by ACF, select all certifications the product holds from the multi-select dropdown, and save.
Bulk edit: Back on the Product Custom Fields screen, click Edit Values to open the table/bulk edit view. All products appear as rows and you can update the Certifications column across many products at once. This is particularly useful when a large portion of your range shares the same certifications.
CSV import: Use the Export button to download a CSV template, fill in the certifications column for each product row (separate multiple values with the delimiter shown in the template), then re-import via the Import button. Best for large catalogs or migrating certification data from an existing product database or supplier records.
Displaying Certifications on Your Storefront
Theme Editor (no code, OS 2.0 themes): Go to Online Store → Themes → Customize. Open a product template, click Add Block, select an ACF or Metafield block, choose the Certifications field, position it on the page (typically in a Trust & Certifications section, near product highlights, or within a collapsible accordion), and save. It will display automatically for any product with certifications assigned.
Liquid Code (all themes): Add this to your product template file where you want the certifications to appear:
If you used a custom namespace (e.g. wellness), replace custom with your namespace name.
Tips & Best Practices
Only tag certifications you actually hold — certification claims carry significant trust weight with wellness shoppers. Only assign certifications that your product genuinely holds and can verify. False claims damage brand credibility and can have legal consequences.
Keep proof of certifications on file — maintain digital copies of all certification documents, test reports, and verification letters. This protects your brand in case of disputes and ensures your team can confidently tag products.
Certifications build trust and credibility — wellness shoppers specifically seek third-party validation. Displaying all held certifications prominently increases conversion rates, particularly for higher-price-point products.
Use certifications for collection filtering — connect certifications as a filter in Online Store → Navigation → Filter menus. Shoppers seeking Third-Party Tested or Fair Trade Certified products can then find exactly what they need.
Display certifications as visual badges — certifications lend themselves beautifully to small badge or icon-based displays on product pages and collection cards. Consider having your theme developer style certification output as visual badges rather than plain text.
Group by certification type in your list — as shown in Step 5, organising certifications by category (Quality & Safety, Ethical, Environmental, etc.) helps your team tag products accurately and avoids confusion.
Keep a master certification register — maintain an internal document listing all certifications your brand holds, including certificate numbers, expiry dates (if applicable), and links to verifying bodies. Use this as your source of truth when tagging products in ACF.
Avoid the shopify namespace — it is reserved by Shopify and can cause conflicts. Use custom or a brand-specific name like wellness.
Multi-language stores — ACF supports translatable metafields. Mark Certifications as translatable if you need localised certification labels for different markets, particularly for region-specific certifications (e.g. EU Organic vs USDA Organic).
Quick Reference
Setting
Value
Scope
Products
Section Title
Certifications
Section Name
certifications
Field Label
Certifications
Namespace
custom
Key
certifications
Full Identifier
custom.certifications
Field Data Type
Multi Select
Options
Third-Party Tested, GMP Certified, NSF Certified, Certified Organic, Fair Trade Certified, Cruelty-Free Certified, Non-GMO Project Verified, Halal Certified, Kosher Certified, and more (see Step 5)
Storefront API
Enabled (checked by default)
Liquid Reference
{{ product.metafields.custom.certifications.value }}
For further details, visit the official ACF documentation at help.accentuate.io
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