Style Tags

OVERVIEW

What is this field?

The Style Tags field captures the aesthetic, mood, and design language of a product. It answers the question: what visual or cultural category does this product belong to?

Style tags operate at a higher level than product attributes like material or fit. They describe the overall feeling and look of a product.

This is one of the most powerful fields for product discovery and recommendation.

BUSINESS VALUE

Why this field matters

• Customers increasingly shop by aesthetic and style rather than by product category

• AI recommendation engines use style data to learn customer preferences

• Style tags enable powerful cross-category collections

• Search engines use style descriptors for natural language query matching

• Style data helps visual merchandising teams create cohesive editorial content

• Influencer and social commerce marketing relies on style-based product grouping

TECHNICAL SETUP

Recommended setup

Field type: List of single-line text entries (multi-select)

Namespace: custom.product

Key: style_tags

Multi-value: Yes — allow multiple entries where applicable

STEP-BY-STEP WALKTHROUGH

How to create the Style Tags field in Accentuate

Follow these steps to create and configure this metafield in your Accentuate dashboard.

Step 1: Navigate to metafield definitions

Open your Accentuate dashboard and go to the metafield definitions section. Select the "Product" resource type to add a new product-level metafield.

Accentuate dashboard — navigate to Product metafield definitions

Step 2: Create a new metafield

Click the "Add definition" or "Create metafield" button. Enter the namespace "custom.product" and the key "style_tags". Set the display name to "Style Tags".

Click “Add field” to create the “Style Tags” metafield

Step 3: Select the field type

Set the field type to "List of single-line text entries (multi-select)". Enable the "List" or multi-value option so merchants can enter multiple values.

Select the data type for “Style Tags”

Step 4: Configure validation and description

Add a helpful description for merchants: "The aesthetic, mood, and design language of this product (e.g., Minimal, Streetwear, Boho, Classic)." This will appear as helper text when merchants edit the field on a product.

Description and validation settings for “Style Tags”

Step 5: Save and verify

Save the metafield definition. Then navigate to any product and confirm that the "Style Tags" field appears in the metafields section, ready to accept values.

The “Style Tags” field visible on a product editing page, empty and ready

STRUCTURING GUIDANCE

How to structure the values

Use established style vocabulary that your customers recognize.

Assign 1–4 style tags per product. Too few misses discovery; too many dilutes accuracy.

Style tags should describe the aesthetic, not the product type.

Consider having two tiers: primary style (dominant) and secondary style (complementary notes).

Review and refresh style tags periodically as fashion trends evolve.

USAGE CONTEXT

When to use this field

• All apparel products benefit from at least one style tag

• Accessories where aesthetic is a primary differentiator

• Footwear that belongs to a specific style category

• Any product you want to appear in style-based collections

• Products marketed through lifestyle or aesthetic-driven content

REFERENCE VALUES

Example values

The following values are recommended starting points. Adapt them to your product catalog as needed.

Value	When to use
Minimal	Clean lines, neutral palette, unfussy details; Scandi-influenced
Streetwear	Urban culture-influenced; graphic prints, oversized silhouettes
Classic / Timeless	Enduring silhouettes; wardrobe staples, investment pieces
Luxury	Premium materials, refined construction, elevated finishing
Vintage-inspired / Retro	Draws from past decades; nostalgic details, heritage
Sporty / Athleisure	Athletic influence worn casually; performance fabrics
Boho / Bohemian	Free-spirited, relaxed; prints, textures, artisanal details
Scandinavian / Nordic	Functional minimalism; clean design, muted palette
Contemporary	Current and modern; trend-aware without being trend-dependent
Edgy	Bold, non-conformist; darker palette, hardware, asymmetric cuts
Feminine	Soft shapes, flowing fabrics, delicate details; florals, pastels
Monochrome	Single-color or tonal outfitting; black, white, or tonal
Preppy	Collegiate-inspired; clean-cut, structured, polished casual
Workwear / Utilitarian	Functional design roots; sturdy fabrics, practical details
Romantic	Soft and dreamy; ruffles, sheers, florals, flowing silhouettes
Gorpcore / Outdoor aesthetic	Outdoor gear worn as fashion; technical fabrics, earthy tones

The “Style Tags” field populated with example values

RECOMMENDATIONS

Best practices

• Build a style tag vocabulary of 15–25 terms that covers your catalog range

• Assign style tags that genuinely reflect the product, not aspirational marketing

• Use style tags to power discovery pages, personalization, and email campaigns

• Monitor which style tags drive the most engagement and optimize accordingly

• Combine style tags with occasion for targeted merchandising

• Train your merchandising team on the vocabulary for consistent tagging

AVOID THESE

Common mistakes

• Using too many style tags per product, making every product appear in every collection

• Confusing style with occasion: “Casual” is an occasion, not a style

• Creating brand-specific style terms that customers do not understand

• Not evolving style tags as trends change

• Applying the same style tag to every product, making it meaningless

• Using style tags that describe physical attributes rather than aesthetic

IN CONTEXT

Example: How it appears on a product

Men’s Waxed Canvas Chore Jacket Style tags: Workwear / Utilitarian, Classic / Timeless, Edgy Occasion: Casual, Outdoor Material: Waxed cotton canvas, Flannel lining Season: Autumn, Winter

Style Tags data displayed on the storefront via Custom Liquid