What are Metaobjects?

Metaobjects: The smarter way to reuse content on Shopify

Once you’re comfortable with individual Metafields, something shifts. You stop thinking about one product page, one piece of info, one exception.

You start thinking in systems.

How can I reuse this information across similar products? What if my care guide changed — can I update it in one place? Can I build a content model that works for every collection?

That’s the power of treating your store like a structured platform, not a set of disconnected pages.

As your store grows, so does the amount of information you need to manage - care instructions, size charts, product FAQs, testimonials… and often, the same content appears over and over again.

Copying and pasting? That’s a recipe for errors, clutter and wasted time.

That’s where Metaobjects come in. Think of them as reusable, structured content blocks that you can define once and use anywhere. If Metafields are sticky notes for specific product details, Metaobjects are your content binders. Neatly organized, fully structured and always up to date.

What Are Metaobjects?

Metaobjects are bundles of related information - think templates like a Size Guide, FAQ section or Testimonial. You define the structure once (fields like "Chest Width," "Sleeve Length" or "Customer Name"), then create entries with real data and reference them across products, collections or pages.

Let’s see what that looks like in action:

1. Size Guide for Clothing:

Suppose you sell clothing and need a detailed size guide. Create a "Size Guide" Metaobject:

• Chest Width: S (36"), M (38"), L (40")

• Sleeve Length: S (25"), M (26"), L (27")

• Material: 100% organic cotton

Now, whenever you list a new shirt, you simply reference this size guide. Updates to the size guide automatically reflect everywhere.

2. FAQ Sections:

Maybe your customers ask similar questions about your products:

• Q: Do you offer international shipping?

• A: Yes, we ship worldwide!

• Q: What is your return policy?

• A: Returns accepted within 30 days.

Create an "FAQ" Metaobject once, and easily add this FAQ section to any product page or category.

3. Product Care Instructions:

If you sell delicate items, like handmade pottery:

• Care Instructions: Hand wash only, no dishwasher. Avoid extreme temperatures.

You create a "Care Instructions" metaobject and reuse it across multiple pottery items.

4. Customer Testimonials:

Boost customer trust by displaying testimonials:

• Name: Sarah J.

• Review: "Love the quality, will buy again!"

• Name: Mike T.

• Review: "Excellent service and fast delivery."

Create a "Testimonials" metaobject, and easily add testimonials to a product page or homepage.

Why Use Metaobjects?

Because your content deserves structure. And your team deserves better tools.

Metaobjects give you:

• Saved time – Define once, reuse everywhere.

• Consistency – Make one update and have it reflected across your store.

• Better organization – Keep your store neat and clean by managing detailed information centrally.

If you’ve ever copied a size chart into ten product descriptions and then had to update it manually — you already know why Metaobjects matter.

Accentuate Supercharges Metaobjects

With Accentuate Custom Fields, Metaobjects become more than just reusable content. They become a core part of how your store works — fast, scalable and easy to maintain.

Here’s how:

• Version Control – Stay confident when making changes.

Mistakes happen. Products evolve. And sometimes, you just want to roll back to how things were last week. With Version Control, every change to your Metaobjects is tracked automatically. You can view the history, compare versions and restore older versions with a single click. It’s peace of mind, especially when managing complex content or with multiple team members.

• Bulk Reference Manager – Link Metaobjects across multiple entries (products, collections, blogs) in seconds.

Let’s say you create a “Brand Warranty” Metaobject. Now you want to apply it to 120 products. Doing it one by one? That’s tedious.

Bulk Reference Manager lets you link Metaobjects to dozens, or even hundreds, of products, variantsa and collections in one action. You save hours, eliminate human error and ensure consistent information across your storefront.

• Import & Export – Add or edit Metaobjects in bulk with CSV files

Have a lot of Metaobjects to create? Need to update them in bulk?

With Accentuate, you can import and export your Metaobjects via CSV. This is perfect for larger teams or stores working with product feeds, external content creators, or localization workflows. You can prepare everything in a spreadsheet, upload it in minutes, and skip the manual data entry.

Whether it’s a size guide, a brand’s warranty policy or a curated FAQ, Metaobjects help you scale without losing control.

Getting Started with Metaobjects

Start simple. Pick one thing you repeat a lot, such as care instructions or a FAQ block.

Define the structure. Add your content. Link it to products.

Once you’ve built your first Metaobject, you’ll start seeing opportunities everywhere to streamline and organize.

With Metafields, you control the details. With Metaobjects, you control the system behind them.

And with Accentuate, you bring it all together: flexible, scalable, and built for the way you manage your store.