Welcome
Since the earliest days of ecommerce, one thing has been clear - merchants need more. More freedom, more flexibility, more ways to shape their stores into reflections of their brand.
The cornerstone of all customization is data.
It’s the thread that ties together flexibility, design and operations. But without structure, data is just noise.
That’s where Accentuate found its purpose.
Accentuate is more than just an app, it’s a tool designed to help you get the most out of Shopify and out of your ideas.
Metafields and Metaobjects are the foundation of Accentuate - the structures that turn ideas into reality.
Vision behind Accentaute
Centralize your operations – Connect every part of your store under one system. All of your data, templates and content are manageable from one app.
Build your own Content Management System (CMS) – Create, manage and modify digital content without coding required.
Display content on your storefront without limitations
The Foundation: Metafields & Metaobjects
At its core, Accentuate is built on two key pillars: Metafields and Metaobjects.
Think of Metafields (custom fields) as invisible sticky notes attached to your products. Each one holds specific, customizable information.
Metafields come in different types, such as text, number, date, image or URL. These "types" help Shopify understand exactly how to use the information stored in the Metafield. To illustrate:
Text: "Handmade with love"
Number: 40 (hours of burn time for your candle)
Date: *"2024-12-25" (holiday release date)*
Image: An extra product close-up
URL: Link to a detailed care guide
Shopify doesn’t come with a built-in “burn time” field but Metafields let you create it yourself. That means you can answer customer questions before they’re even asked.
Accentaute takes this concept further with Metaobjects. Think of Metaobjects as organized collections or "bundles" of information. They were created to make reusing information easy or to build content templates (size guides, material lists, specifications).
Suppose you sell clothing and need a detailed size guide for shirts. Create a "Shirt Size Guide" Metaobject:
Chest Width: S (36"), M (38"), L (40")
Sleeve Length: S (25"), M (26"), L (27")
Material: 100% organic cotton
Once created, whenever you list a new shirt, you can simply reference this size guide. Updates to the size guide automatically reflect everywhere - no duplicates, no inconsistencies.
Now, take that idea and apply it across your products, collections and orders.
To make this even easier, Accentuate includes Bulk Reference Manager - a tool built to manage references between scopes at scale. It keeps your data consistent, connected and effortlessly reusable. Bulk Reference Manager offers capabilities that are currently unparalleled in the Shopify ecosystem.
Made for Everyone - From Beginners to Experts
Accentuate is designed to grow with you. Simple enough for beginners, powerful enough for complex stores. Our features adapt to your needs. Once you understand how it works, you’ll wonder how you ever ran your store without it.
So why settle for the default when you can accentuate everything?
Once you have it, you’ll love it.
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