Fit

What is this field?

The Fit field describes how a garment is designed to sit on the body. It is distinct from size — fit describes the intended silhouette and shape, while size refers to the measurement dimensions.

Fit is one of the most important attributes for reducing returns in fashion e-commerce. When customers understand whether a jacket is tailored or oversized before purchasing, they can make more informed decisions.

This field should use controlled, consistent terms rather than subjective descriptions. “Slim fit” communicates a specific silhouette; “fits nicely” does not.

BUSINESS VALUE

Why this field matters

• Fit is the number one reason customers return clothing purchased online
• Search and filter systems rely on standardized fit values to surface relevant results
• AI recommendation engines use fit preferences to suggest products customers are more likely to keep
• Clear fit descriptions reduce the volume of pre-purchase support questions
• Fit data combined with size guides dramatically improves conversion rates
• Comparison shopping tools use fit data to help customers choose between similar products

TECHNICAL SETUP

Recommended setup

Field type: Single-line text or dropdown (controlled list)

Namespace: custom.product

Key: fit

STEP-BY-STEP WALKTHROUGH

How to create the Fit field in Accentuate

Follow these steps to create and configure this metafield in your Accentuate dashboard.

Step 1: Navigate to metafield definitions

Open your Accentuate dashboard and go to the metafield definitions section. Select the “Product” resource type to add a new product-level metafield.

Accentuate dashboard — navigate to Product metafield definitions

Step 2: Create a new metafield

Click the “Add definition” or “Create metafield” button. Enter the namespace “custom.product” and the key “fit”. Set the display name to “Fit”.

Click “Add field” to create the “Fit” metafield

Step 3: Select the field type

Set the field type to “Single-line text or dropdown (controlled list)”. This field uses a single value.

Select the data type for “Fit”

Step 4: Configure validation and description

Add a helpful description for merchants: “How the garment is designed to sit on the body (e.g., Slim fit, Relaxed fit, Oversized).” This will appear as helper text when merchants edit the field on a product.

Description and validation settings for “Fit”

Step 5: Save and verify

Save the metafield definition. Then navigate to any product and confirm that the “Fit” field appears in the metafields section, ready to accept values.

The “Fit” field visible on a product editing page, empty and ready

STRUCTURING GUIDANCE

How to structure the values

Use a controlled vocabulary of fit terms that your catalog uses consistently. Avoid freeform descriptions.

Fit should describe the intended silhouette, not the customer’s experience of wearing it. “Relaxed fit” is correct; “comfortable” is not a fit value.

For products that span categories (e.g., a dress that could be slim or A-line), choose the dominant silhouette.

Consider whether your fit terms need to be garment-specific. “Wide-leg” applies to trousers but not to tops.

If a product intentionally runs large or small relative to its fit category, note that separately (e.g., in a size note), not in the fit field itself.

USAGE CONTEXT

When to use this field

• All tops, shirts, blouses, and t-shirts
• All trousers, jeans, shorts, and skirts
• Dresses and jumpsuits
• Outerwear including jackets, coats, and blazers
• Knitwear and sweaters
• Any garment where the silhouette is a meaningful differentiator

REFERENCE VALUES

Example values

The following values are recommended starting points. Adapt them to your product catalog as needed.

Value	When to use
Slim fit	Cut close to the body with minimal excess fabric
Regular fit	Standard proportions; not tight, not loose
Relaxed fit	Slightly looser than regular; comfortable ease through body
Oversized fit	Intentionally larger than body measurements for a loose silhouette
Tailored fit	Structured, precise cut often with darts or seams for shaping
Straight fit	Uniform width from hip to hem; no tapering
Tapered fit	Gradually narrows toward the ankle or cuff
Boxy fit	Wide through the torso with a squared-off silhouette
Cropped fit	Shortened length, ending above the natural waistline or ankle
Wide-leg fit	Generous width from hip to hem; trousers and palazzo styles
Skinny fit	Very close to the body throughout; fitted through leg or sleeve
Loose fit	Generous room through the body without structured shaping
A-line fit	Fitted at top, flaring gradually outward; dresses and skirts
Bodycon fit	Body-conscious; stretchy fabric that hugs the figure closely
Longline fit	Extended length beyond the standard hem point for the garment type

The “Fit” field populated with example values

RECOMMENDATIONS

Best practices

• Maintain a fixed list of fit values and apply them consistently across your catalog
• Use fit in combination with a size guide for the most complete picture
• Show fit visually where possible (e.g., a fit comparison diagram on the product page)
• If your brand uses unique fit names (e.g., “Athletic fit”), map them to standard terms in the data
• Test fit terms with customers to ensure they understand what each means
• Review fit assignments seasonally as design teams may shift silhouettes

AVOID THESE

Common mistakes

• Confusing fit with size: “Large” is a size, not a fit
• Using subjective language: “comfy,” “flattering,” or “great fit” are not structured values
• Applying the same fit term to every product by default instead of evaluating each one
• Using different fit terms for the same silhouette across different product categories
• Leaving fit blank on outerwear or knitwear where it significantly affects the look
• Using fit to describe fabric stretch rather than garment construction

IN CONTEXT

Example: How it appears on a product

Men’s Slim Fit Chino Trousers Fit: Slim fit Material: 98% Cotton, 2% Elastane Size guide: Waist 28–38, Inseam 30/32/34 Occasion: Business, Casual, Everyday

Fit data displayed on the storefront via Custom Liquid