Style Tags
OVERVIEW
What is this field?
The Style Tags field captures the aesthetic, mood, and design language of a product. It answers the question: what visual or cultural category does this product belong to?
Style tags operate at a higher level than product attributes like material or fit. They describe the overall feeling and look of a product.
This is one of the most powerful fields for product discovery and recommendation.
BUSINESS VALUE
Why this field matters
- Customers increasingly shop by aesthetic and style rather than by product category
- AI recommendation engines use style data to learn customer preferences
- Style tags enable powerful cross-category collections
- Search engines use style descriptors for natural language query matching
- Style data helps visual merchandising teams create cohesive editorial content
- Influencer and social commerce marketing relies on style-based product grouping
TECHNICAL SETUP
Recommended setup
Field type: List of single-line text entries (multi-select)
Namespace: custom.product
Key: style_tags
Multi-value: Yes — allow multiple entries where applicable
STEP-BY-STEP WALKTHROUGH
How to create the Style Tags field in Accentuate
Follow these steps to create and configure this metafield in your Accentuate dashboard.
Step 1: Navigate to metafield definitions
Open your Accentuate dashboard and go to the metafield definitions section. Select the “Product” resource type to add a new product-level metafield.
| Accentuate dashboard — navigate to Product metafield definitions |
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Step 2: Create a new metafield
Click the “Add definition” or “Create metafield” button. Enter the namespace “custom.product” and the key “style_tags”. Set the display name to “Style Tags”.
| Click “Add field” to create the “Style Tags” metafield |
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Step 3: Select the field type
Set the field type to “List of single-line text entries (multi-select)”. Enable the “List” or multi-value option so merchants can enter multiple values.
| Select the data type for “Style Tags” |
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Step 4: Configure validation and description
Add a helpful description for merchants: “The aesthetic, mood, and design language of this product (e.g., Minimal, Streetwear, Boho, Classic).” This will appear as helper text when merchants edit the field on a product.
| Description and validation settings for “Style Tags” |
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Step 5: Save and verify
Save the metafield definition. Then navigate to any product and confirm that the “Style Tags” field appears in the metafields section, ready to accept values.
| The “Style Tags” field visible on a product editing page, empty and ready |
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STRUCTURING GUIDANCE
How to structure the values
Use established style vocabulary that your customers recognize.
Assign 1–4 style tags per product. Too few misses discovery; too many dilutes accuracy.
Style tags should describe the aesthetic, not the product type.
Consider having two tiers: primary style (dominant) and secondary style (complementary notes).
Review and refresh style tags periodically as fashion trends evolve.
USAGE CONTEXT
When to use this field
- All apparel products benefit from at least one style tag
- Accessories where aesthetic is a primary differentiator
- Footwear that belongs to a specific style category
- Any product you want to appear in style-based collections
- Products marketed through lifestyle or aesthetic-driven content
REFERENCE VALUES
Example values
The following values are recommended starting points. Adapt them to your product catalog as needed.
| Value | When to use |
|---|---|
| Minimal | Clean lines, neutral palette, unfussy details; Scandi-influenced |
| Streetwear | Urban culture-influenced; graphic prints, oversized silhouettes |
| Classic / Timeless | Enduring silhouettes; wardrobe staples, investment pieces |
| Luxury | Premium materials, refined construction, elevated finishing |
| Vintage-inspired / Retro | Draws from past decades; nostalgic details, heritage |
| Sporty / Athleisure | Athletic influence worn casually; performance fabrics |
| Boho / Bohemian | Free-spirited, relaxed; prints, textures, artisanal details |
| Scandinavian / Nordic | Functional minimalism; clean design, muted palette |
| Contemporary | Current and modern; trend-aware without being trend-dependent |
| Edgy | Bold, non-conformist; darker palette, hardware, asymmetric cuts |
| Feminine | Soft shapes, flowing fabrics, delicate details; florals, pastels |
| Monochrome | Single-color or tonal outfitting; black, white, or tonal |
| Preppy | Collegiate-inspired; clean-cut, structured, polished casual |
| Workwear / Utilitarian | Functional design roots; sturdy fabrics, practical details |
| Romantic | Soft and dreamy; ruffles, sheers, florals, flowing silhouettes |
| Gorpcore / Outdoor aesthetic | Outdoor gear worn as fashion; technical fabrics, earthy tones |
| The “Style Tags” field populated with example values |
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RECOMMENDATIONS
Best practices
- Build a style tag vocabulary of 15–25 terms that covers your catalog range
- Assign style tags that genuinely reflect the product, not aspirational marketing
- Use style tags to power discovery pages, personalization, and email campaigns
- Monitor which style tags drive the most engagement and optimize accordingly
- Combine style tags with occasion for targeted merchandising
- Train your merchandising team on the vocabulary for consistent tagging
AVOID THESE
Common mistakes
- Using too many style tags per product, making every product appear in every collection
- Confusing style with occasion: “Casual” is an occasion, not a style
- Creating brand-specific style terms that customers do not understand
- Not evolving style tags as trends change
- Applying the same style tag to every product, making it meaningless
- Using style tags that describe physical attributes rather than aesthetic
IN CONTEXT
Example: How it appears on a product
Men’s Waxed Canvas Chore Jacket Style tags: Workwear / Utilitarian, Classic / Timeless, Edgy Occasion: Casual, Outdoor Material: Waxed cotton canvas, Flannel lining Season: Autumn, Winter |
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| Style Tags data displayed on the storefront via Custom Liquid |
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